Enrolment Closes In:
Enrolment Closes In:
Speak Up Stand Out:
Be Visible. Heard. Rewarded. Promoted.
Build allies, manage conflict, and build lasting respect.
Transform how you communicate — and how you’re treated.
Starts Feb 11 — weekly practice, expert guidance, lasting results.
Speak Up Stand Out:
Be Visible. Heard. Rewarded. Promoted.
Build allies, manage conflict, and build lasting respect.
Transform how you communicate — and how you’re treated.
Starts Feb 11 — weekly practice, expert guidance, lasting results.
Speak Up Stand Out:
Be Visible. Heard. Rewarded. Promoted.
Build allies, manage conflict, and build lasting respect.
Transform how you communicate — and how you’re treated.
Starts Feb 11 — weekly practice, expert guidance, lasting results.
As Seen In...
The Skill That Unlocks Your Next Level of Leadership
You’ve built your career on results. But at a certain level, results aren’t enough.
Leadership becomes less about what you do, and more about how you connect.
This programme helps you shift from being seen as a capable manager to being seen as a leader with promotion potential. You’ll learn to:
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Communicate with clarity and authority, even in tough rooms
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Build trust and influence without changing who you are
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Navigate vague, personality-based feedback with confidence
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Lead conversations that move people, not just projects
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Avoid the traps that lead you to be told to “smile more” while watching less competent people get promoted above you
Leadership communication isn’t just a nice-to-have for women.
It’s the skill that underpins every decision, every promotion, every relationship — professionally and personally.
During the Program You’ll Get:
Modules and Live Sessions
6 Core Modules
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Module 1: Sub-Conscious Rapport
Discover how to build subconscious rapport so you get people to relax, open up, listen and feel heard.
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Module 2: Get Agreement
Learn how to get agreement from the get-go. Discover what different personality types NEED to hear in order to be persuaded.
-
Module 3: Manage Conflict
Identify the three levels driving every conversation. Discover how each individual’s stories, beliefs, and identity impact your interactions with them and how best to respond to inspire and lead them, even through disagreement.
-
Module 4: Open People Up
Two language patterns that open people up. Help people see new angles and perspectives so the best solutions get the support they deserve instead of people giving into the most demanding voice in the room.
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Module 5: Shift Perpsective
Language patterns that shift perspective. Discover how to get your team, the C-Suite and the board to align values, leading to fewer disagreements.
-
Module 6: Powerful Stories & Metaphors
Subconscious persuasion. Discover the language patterns that deliver your message subtly, leading the listener into agreement without you needing to hard sell them on your ideas.
1x Live Welcome Call
We’ll open the programme with live introductions, and an orientation to the programme so you get the most out of our time together.
7x Live Practice Sessions with Sima, with Replays
We will meet weekly live on Zoom Wednesdays at 13:00 CET for 90 minutes so you can practice the language patterns and other skills.
7x Live Q&A Sessions with Sima, with Replays
We will meet weekly live on Zoom Mondays at 15:00 CET so I can coach you and answer questions to support your growth and progress as we go.
Can’t make it? No problem - you can send me your questions in advance and I’ll make sure to answer them so you can see them in the replay.
1x Power Recap & Path Forward 90-minute Live with Sima
In this live training, we’ll review how the Speak Up Stand Out skills can be applied in real-world scenarios, from pitching to performance management, and from holding boundaries to ensuring alignment with your unique purpose and direction.
Immediate Access To The Modules.
Lifetime Access To The Replays Online.
Bonuses
3 Pre-Recorded Bonuses
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Bonus 1: Managing Personality Types
You’ll get a bonus video recording on different personality types and what they need to buy-in to your ideas. Plus I’ll share with you what each type needs to hear, so that their internal checklist is met and they can relax, trust you and buy into your vision.
-
Bonus 2: Influential Change Management
You’ll learn about the five personality archetypes, and how that impacts who’ll get on board when during any new project or undertaking. This is vital to getting the support and collaboration you need to get a project off the ground and to seeing it through to completion.
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Bonus 3: Manage Disagreement
The more senior you are, you will find the tougher disagreements get escalated to you. It’s important to know how to manage yourself and others through disagreement.
Your Ultimate Resource Toolkit
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Bonus 4: The Ultimate Woman Leader's Resource Kit
Your Resource Kit: Empowering you with quick and easy-to-use tools –checklists, journal prompts and cheat sheets – to master virtual meetings, enhance emotional resilience, and communicate effectively across cultures. With this bonus, you can fast-track your leadership effectiveness and your own resilience, no matter where you work.
Managing Manipulators - Live Training
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Bonus 5: Managing Manipulators: How to Shine in a Toxic Environment.
A LIVE 90-minute training with Q&A session on Managing Manipulators: How to Shine in a Toxic Environment. This is huge because you can’t treat manipulators the way you treat others because they’ll take advantage of your transparency. I’ve been there, done that, and won the harassment case to prove it. If you’ve got a manipulator in your work life there is no price you can put on your peace of mind. I've been paid 3’000 EUR to deliver just this live training, and it will be yours free, when you join the programme.
Expand your Professional Network
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Bonus 6: Facebook Group
Exclusively for current cohort members and alumni so you can connect with other empowered women leaders across sectors. SUSO alumni find that the supportive community is key to their success and wellbeing.
Fast Action Bonus
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The Extra Hour Blueprint: Uncover Hidden Time in Your Week.
This bonus isn't just a worksheet, it's a game-changer for your energy and time management. This powerful tool will help you get crystal clear on your priorities and reveal how much time you truly need in a week. You'll be surprised to find that by letting go of activities that drain you, you can reclaim up to 7 hours a week for activities you truly enjoy. This bonus for those who enrol by January 26, 2026 ay 23:59 CET.
Upgrade Option: Group Coaching: Boundaries & Growth
-
Struggling with toxic people, tricky work dynamics, or navigating a career shift?
With the Upgrade you will join two exclusive live group coaching calls where you’ll get direct support from Sima in holding boundaries and navigating real-life leadership challenges. Whether you're dealing with difficult people, facing a tough career decision, or leading through complexity, these coaching calls are your space to get clarity, confidence, and tools to lead with strength, even in the most difficult environments.
This is your only opportunity for personalised coaching that takes your unique situation beyond the topics of the core SUSO modules.
During the Program You’ll Get:
Modules and Live Sessions
6 Core Modules
-
Module 1: Sub-Conscious Rapport
Discover how to build subconscious rapport so you get people to relax, open up, listen and feel heard.
-
Module 2: Get Agreement
Learn how to get agreement from the get-go. Discover what different personality types NEED to hear in order to be persuaded.
-
Module 3: Manage Conflict
Identify the three levels driving every conversation. Discover how each individual’s stories, beliefs, and identity impact your interactions with them and how best to respond to inspire and lead them, even through disagreement.
-
Module 4: Open People Up
Two language patterns that open people up. Help people see new angles and perspectives so the best solutions get the support they deserve instead of people giving into the most demanding voice in the room.
-
Module 5: Shift Perpsective
Language patterns that shift perspective. Discover how to get your team, the C-Suite and the board to align values, leading to fewer disagreements.
-
Module 6: Powerful Stories & Metaphors
Subconscious persuasion. Discover the language patterns that deliver your message subtly, leading the listener into agreement without you needing to hard sell them on your ideas.
1x Live Welcome Call
We’ll open the programme with live introductions, and an orientation to the programme so you get the most out of our time together.
7x Live Practice Sessions with Sima, with Replays
We will meet weekly live on Zoom Wednesdays at 13:00 CET for 90 minutes so you can practice the language patterns and other skills.
7x Live Q&A Sessions with Sima, with Replays
We will meet weekly live on Zoom Mondays at 15:00 CET so I can coach you and answer questions to support your growth and progress as we go.
Can’t make it? No problem - you can send me your questions in advance and I’ll make sure to answer them so you can see them in the replay.
1x Power Recap & Path Forward 90-minute Live with Sima
In this live training, we’ll review how the Speak Up Stand Out skills can be applied in real-world scenarios, from pitching to performance management, and from holding boundaries to ensuring alignment with your unique purpose and direction.
Immediate Access To The Modules.
Lifetime Access To The Replays Online.
3 Pre-Recorded Bonuses
-
Bonus 1: Managing Personality Types
You’ll get a bonus video recording on different personality types and what they need to buy-in to your ideas. Plus I’ll share with you what each type needs to hear, so that their internal checklist is met and they can relax, trust you and buy into your vision.
-
Bonus 2: Influential Change Management
You’ll learn about the five personality archetypes, and how that impacts who’ll get on board when during any new project or undertaking. This is vital to getting the support and collaboration you need to get a project off the ground and to seeing it through to completion.
-
Bonus 3: Manage Disagreement
The more senior you are, you will find the tougher disagreements get escalated to you. It’s important to know how to manage yourself and others through disagreement.
Your Ultimate Resource Toolkit
-
Bonus 4: The Ultimate Woman Leader's Resource Kit
Your Resource Kit: Empowering you with quick and easy-to-use tools –checklists, journal prompts and cheat sheets – to master virtual meetings, enhance emotional resilience, and communicate effectively across cultures. With this bonus, you can fast-track your leadership effectiveness and your own resilience, no matter where you work.
Managing Manipulators - Live Training
-
Bonus 5: Managing Manipulators: How to Shine in a Toxic Environment.
A LIVE 90-minute training with Q&A session on Managing Manipulators: How to Shine in a Toxic Environment. This is huge because you can’t treat manipulators the way you treat others because they’ll take advantage of your transparency. I’ve been there, done that, and won the harassment case to prove it. If you’ve got a manipulator in your work life there is no price you can put on your peace of mind. I've been paid 3’000 EUR to deliver just this live training, and it will be yours free, when you join the programme.
Expand your Professional Network
-
Bonus 6: Facebook Group
Exclusively for current cohort members and alumni so you can connect with other empowered women leaders across sectors. SUSO alumni find that the supportive community is key to their success and wellbeing.
Fast Action Bonus
-
The Extra Hour Blueprint: Uncover Hidden Time in Your Week.
This bonus isn't just a worksheet, it's a game-changer for your energy and time management. This powerful tool will help you get crystal clear on your priorities and reveal how much time you truly need in a week. You'll be surprised to find that by letting go of activities that drain you, you can reclaim up to 7 hours a week for activities you truly enjoy. This bonus for those who enrol by January 26, 2026 day 23:59 CET.
Upgrade Option: Group Coaching: Boundaries & Growth
-
Struggling with toxic people, tricky work dynamics, or navigating a career shift?
With the Upgrade you will join two exclusive live group coaching calls where you’ll get direct support from Sima in holding boundaries and navigating real-life leadership challenges. Whether you're dealing with difficult people, facing a tough career decision, or leading through complexity, these coaching calls are your space to get clarity, confidence, and tools to lead with strength, even in the most difficult environments.
This is your only opportunity for personalised coaching that takes your unique situation beyond the topics of the core SUSO modules.
For December Earlybirds Only:
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Join early and get exclusive access to extra support and time to dive in before the full cohort begins in February:
- Immediate access to all course modules and bonus recordings, so you can start getting answers to your most pressing challenges right away.
- Two exclusive 60-minute live Q&A sessions with Sima in January 2026, only for early bird registrants, to get your questions answered before the programme officially kicks off.
- Lifetime access to the Rise & Be Recognised series, including the January 2026 replays and all future updated versions, so you’ll always have the most current insights at your fingertips—without scrambling to catch the replays.
Testimonial for Speak Up, Stand Out
I want to let you know how grateful I am for all the lessons that you have given us in the Speak Up and Stand Out programme.
It has been a true breath of fresh air after years within the management cadre, where I felt I was struggling without navigation gear.
The fact that my voice was easily ignored led to a conflict between what I was being asked to do, the direction the organization was taking and what I knew was the right thing.
The material and structure you have given us for the different scenarios have strengthened my confidence as I step forward in a new direction.
I am convinced that your goal for thousands of women learning to stand up and speak up will soon be accomplished and to your surprise, you will impact many more thousands than you had initially expected.
Dr Zephorah Weru
CEO Perch Consultants, United Kingdom
Programme Details:
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Start Date:
Feb 11, 2026
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Duration:
12 Weeks
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Location:
Online prerecorded trainings with live Q&A via Zoom
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Live Practices Sessions Time:
Wednesdays 13:00 CET
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Live Q&A Time:
Mondays 15:00 CET
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Replays Available:
Lifetime Online Access
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Bonuses:
Bonus 1: Managing Manipulators (90 mins)
Bonus 2: Managing Personality Types (90 mins)
Bonus 3: Influential Change Management (50 mins)
Bonus 4: Managing Disagreement (60 mins)Bonus 5: The Ultimate Woman Leader's Resource Kit
Bonus 6: Facebook Group
Fast Action Bonus: The Extra Hour Blueprint (when you enrol before Jan 26 at 23:59 CET)
*Special Price:
CHF 1497 (Swiss Franc) or
4 payments of CHF 397
(currency selection available during checkout)
Upgrade Option: Group Coaching - Boundaries & Growth
Struggling with toxic people, tricky work dynamics, or navigating a career shift?
Join two live group coaching calls with Sima. You’ll get direct support applying boundaries and navigating real-life challenges. Whether you're dealing with difficult people, facing a tough career decision, or leading through complexity, these calls will give you clarity, confidence, and practical tools.
This is the only coaching opportunity focused specifically on your personal challenges, beyond the structured topics of the SUSO modules.
2 live group coaching calls for CHF 347
*As a member in the seventh cohort of Speak Up Stand Out, you’ll get more access to me than anyone ever (or will again) at this investment level. My private coaching clients pay upwards of CHF 7'500 for this level of hands-on access to me. The next time I offer Speak Up and Stand Out, the investment will be for 6 months at CHF 3’970. This cohort is your last chance to get into this version of the programme – and at this investment point.
I’m so sure you’ll be glad that you invested in developing your communications and influence through this programme, and that after the program, you will have a whole new perspective and skills in communications, that I’m offering you a 30-day money-back guarantee from the date of your purchase.
What My Clients Say
Marda Volsoo
Accounts Payable, Switzerland
I needed a professional guide, and met Sima along my journey of discoveries. Recently, I have reclaimed myself, found my roots and returned to my professional career in finance, created a stable and balanced home life, met amazing people and I continue on my happy path of discoveries. I am grateful for the support, wisdom, tools and guidance that Sima gave me.
Erica Gibson
Head of Research, Oslo, Norway
I thought that changing jobs would solve the stress and problems I was experiencing in my career. However, I soon found out that I'd just exchanged one set of problems for another. Through the coaching Sima provided, I was able to gain insight around what is truly important to me in my work, and more broadly in where I want to go in life... and to steer my career in a direction that was more in-line with my ideals.
Elaine Chen
Software Product Marketing & Strategy
I was part of the second cohort for Stand Up, Speak Out, and I loved every single session. The persistent voice in my head kept saying, "Why couldn't I have learned all of this 20 years ago?!" But aside from my effusive recommendation for the course itself, I have really been touched by Sima's understanding, willingness to share, and her way of showing, not just telling, how she applies the techniques she teaches, as well as the outcomes she's witnessed from them. She is someone who clearly cares about helping people become their best selves, and I am so very grateful to have been able to meet and get to know Sima even a little bit through her coaching.
Diana Georgieva
Global Experience Leader
I joined the Speak Up & Stand Out programme to learn more tools for collaborating with other Leaders in the organisation and building stronger stakeholder relationships overall. I learned some new practical frameworks and influencing techniques to build influence and better manage conflicts in and outside work. Grateful to Sima for sharing her insights and experience!
Quality relationships get your results seen, heard and valued.
I'm SIMA NEWELL.
I’ve been coaching leaders privately and in executive mastermind groups since 2018. I’m a former diplomat, from Canada, living in Switzerland, and have been working internationally for 28 years.
One blocker that nearly all my clients have is around communications, persuasion and navigating office politics effectively. This is especially true for women, like me, in male dominated fields: STEM, finance, law, construction, etc.
There comes a point where women leaders who have had a great track record are suddenly labeled “too direct”, or “too much,” without clear guidance on what to do (except perhaps to “smile more”).
The women I work with are competent, high-performers who get a lot of the responsibility without the recognition and find their careers stuck or stalled, while they lose confidence on what to change to keep things moving professionally.
In 2024, I set out on a mission to support 5000 women leaders. Since then, I’ve trained hundreds of women to uplevel their communications so they can move from overlooked high achievers to becoming the confident communicators who are trusted leaders and come to mind when the next opportunity comes up.
I’m offering the Speak Up Stand Out course as a way to change the narrative and dynamic for women leaders, and to make this key knowledge accessible to people who aren’t ready to pay CHF 7’500+ for private executive coaching.
What I’ve seen, working with so many women in the middle and top echelons across sectors is that when your allies start promoting your ideas, that’s when your leadership really takes off.
My clients receive promotions, exciting new roles, executive support and ultimately more rewards. And because I coach in a way that promotes work-life balance, they also use these skills and what they learn with me to have healthier, more fulfilling relationships in their personal lives too.
Frequently Asked Questions
What is going to be my time commitment?
The modules take about 60-90 minutes a week to watch.
The live group calls are about 90 minutes each and are optional. You could always watch the replay at your leisure or listen to the audio during your commute.
The skills and exercises are immediately applicable. And you can start practicing them with colleagues, direct reports, and even your boss right away.
Could my boss/company pay for this?
We’ve given extra time for enrolment so you can get the go-ahead from your company, if you want that financial support.
But if they don’t already have a programme in place for continued training, then you have to decide if you want to wait for others or if you are ready to invest in yourself.
When you invest in yourself, no one can take that away from you.
Many clients make the investment and then process a reimbursement from their companies.
The return on your time and money is not just for you. It’s for your team, your future, and your family as well.
Also: if you happen to have a toxic leader, the worst thing you can do is ask that person permission. You need to have a safe environment to move through this and move forward with your own career and your life.
I can’t make the live calls. Can I still do this?
I’m now offering live calls at different times to accommodate as many leaders as possible.
You can watch the training modules on demand and submit questions before the calls. In that way, you’ll still be able to get tonnes of value from Speak Up Stand Out without needing to be on every live call. Many clients have taken this approach very successfully.
I also offer private 1:1 coaching, which could be an option for you if you need different times than the live calls.
I have my own company, will this help me work with clients and collaborators?
YES! The challenge many entrepreneurs face is not being part of the water cooler chat.
The skills you’ll learn in Speak Up Stand Out about creating allies, understanding context, managing personality types, and managing disagreement are even more critical for contractors than they are to women in the office with their colleagues and more senior managers every day.
I’m early in my career (or fresh out of college) - Is this for me?
I was 15 years younger than my youngest peer when I started managing IT at UNAIDS.
And many of the women who go through say things similar to Elaine Chein:
“The persistent voice in my head kept saying, 'Why couldn't I have learned all of this 20 years ago?!'"
So, if you are early in your leadership journey, the skills you learn in Speak Up Stand Out will give you a leg up, and you’ll also learn tons from the other women in the group with their combined decades of experience.
Um, that’s a much bigger investment in my country due to purchasing power parity.
It’s part of my mission to help women around the world climb the ladder. I believe that more women in corporate leadership makes the world a better place. We need women like you and your unique perspectives.
So, I’ve created a partial scholarship to help offset the cost of Speak Up Stand Out for women leaders in Low and Middle Income Countries, like you.
Don’t let the word “scholarship” scare you off. If you’ve made it to this page and watched the Rise and Be Recognised series you belong here. If you’re interested, apply using this Google Form.